Farmhouse Inns
You are the Wow

The objective
Farmhouse Inns is one of Greene King’s top restaurant brands. Our objective was to create an honest employer brand that would not only encourage existing employees to continue doing what they do best in a difficult environment, but also attract high quality external candidates to the often hidden benefits of the hospitality industry, especially within a brand that is virtually unknown outside of the geographical areas it exists in.

The idea
Under three foundation pillars we created ‘You are the WOW’ as a creative concept that gave Farmhouse Inns what it needed most – a sense of purpose.