Thales
STEM campaign

The challenge
Thales wanted to engage with primary school children and educate them on the wonderful world of STEM, (Science, Technology, Engineering and maths) the importance of them in the world and what they mean to Thales. But primary school children are a clever bunch. They need to be entertained on a subject that could come across as boring and dull.

The idea
To bring alive the world of STEM, the campaign was told through the eyes of a couple of robots, Ray and Fay. In their own unique and educational way their brought alive the STEM topics in a way that the kids could relate to in a fun and educational way.