CEO for One Month Global Programme

The challenge
Adecco’s Global ‘CEO For One Month’ programme gives ambitious young people (18-24 years old) an incredible opportunity: to shadow Adecco CEOs on a regional and global level. They needed to boost interest and engagement in the programme, get candidates to fall in love on what they could learn and create a global, social community for candidates.

The idea
We created a whole host of different content that was fresh, educational and surprising that brought out the real personality of the programme. It gave candidates a great feel for what was involved and the skills needed to be successful.